AdSense Overview Meaning

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What does the page impressions on Google ad sense mean???

Page impressions is the number of times a page is displayed where you have placed a Google ad. For example, you have a page where you placed 1 (one) Google ad, and the page was viewed 10 times. That means that your ad had 10 page impressions.

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Impressions are the number of times an ad is displayed on the site. An ad is said to be displayed on your site every time one of your pages is loaded by the user and the ad is contained therein.
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Ad CTR

For standard ads, your ad click through rate (CTR) is the number of ad clicks divided by the number of individual ad impressions.

Ad CTR = Clicks / Ad impressions

For example, if your ad received 5 clicks out of 1000 ad impressions, your ad CTR would be .5%.

For link units, the number of ad clicks divided by the number of impressions for the page of ads that appears when a link unit is clicked.

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Effective CPM

Effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. Essentially, effective CPM represents your estimated earnings for every 1000 impressions you receive.

Effective CPM doesn't represent how much you have actually earned -- rather, it's calculated by dividing your estimated earnings by the number of page impressions, then multiplying by 1000.

For example,

if you earned an estimated $0.15 from 25 page impressions, then your page eCPM would equal ($0.15 / 25) * 1000, or $6.00.

If you earned an estimated $180 from 45,000 ad impressions, your ad eCPM would equal ($180 / 45,000) * 1000, or $4.00.

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Sunday, August 7, 2011 by deivam P Mohanraj · 0